The bike market is changing quicker than ever before. In all categories – from road to mountain bike, and every discipline in between – startups and established brands try to convince consumers to buy their new products. But can every new development be considered as an innovation? How can buyers be confident they are not just naively consuming marketing hype?
The Design & Innovation Award (the DI.A) is more than just a title-giver or a round of applause for brands. It’s the definitive award that decisively tests products in the real world, assessing them in their entirety and reaching considered verdicts. This year once again saw select international journalists, professional test riders, and industry experts invest more than 6,000 hours of their time to partake in the DI.A process. The Design & Innovation Award is both a seal of approval and the benchmark achievement for the bike industry’s highest-performing products.
Aside from being a catalyst for future innovations, the Design & Innovation Award brings clarity to consumers, offering navigation through what is an ever-more-segmented market flooded with new products and often well-intentioned declarations of new trends.