Loose Riders Chapter Concept
Loose Riders Chapter Concept
Loose Riders started in the world of downhill in 2013, but now has an extensive range of awesome clothing for trail riding too, all carrying the same strong design identity. But Loose Riders is about more than just clothing; their unique Chapter concept unites riders from all over the world, creating local ‘crews’ complete with busy social media channels and events. This allows fans to ride, connect, and share the shred with others in the their area. Non-elitist, this ‘Global Alliance’ network of crews takes the clothing brand to the next level. While many companies emphasize their lifestyle, identity, or history, Loose Riders shape the way mountain bikers connect and ride together.