With its innovative digital concept, SWYPE wants to simplify the process of coordinating between bike manufacturers and the retail trade. For end customers, this translates into a more flexible, faster service and more competitive prices. Whether it’s bike orders, maintenance requests, complaints or other services and enquiries, everything can be managed online, directly from SWYPE’s service app, both with your smartphone or computer. Clever features such as a photo function, which allows you to document complaints, were developed to optimise the service. According to SWYPE, they will stock bikes in all available colours and sizes to allow retailers to satisfy their customers’ requests quickly and without bothersome delays. With this innovative digital concept, SWYPE points the way into the future and gives small dealers the chance to sell eMTBs without the risks involved with binding minimum orders and pre-orders. Instead, orders are made on demand, allowing for more flexibility, fast delivery and attractive prices. The jury really liked the innovative concept.